Search the site

Executive Briefings

Print

Strategy briefings on the key Telco 2.0™ topics listed (c 30 pages each). Future briefings here.

Recently Published Content (Use "Search" or "more articles" to find more)

  Voice & Messaging 2.0: New API Use Cases
‘Communications-Enabled Business Processes’ (CEBP) are a key application for voice and messaging APIs. This Briefing Report illustrates three new real world examples of integrating communications into end-user business applications using web services to access telco APIs. (Executive Briefing, February 2010)
  Mobile Advertising and Marketing: Text-based Local Search Use Case
This new "Use Case" shows a practical and detailed new application of Telco 2.0 ideas to Digital Marketing, including the customer experience and outline business case. (Executive Briefing, December 2009)
  Google: Where to cooperate? Where to compete?
Our new Executive Briefing report analysing Google's strategy includes recommendations of how service providers can plan ‘coopetition’ with this very important player. (November 2009)
  Voice and Messaging 2.0: Innovators' Directory 2009
The Telco 2.0 review of the most significant non-telco Voice and Messaging innovators in terms of competitive threat, route-to-market partner opportunity, and opportunity to learn from. (Executive Briefing, Oct 2009). 
  LTE: Late, Tempting, and Elusive
To some, LTE is the latest mobile wonder technology – bigger, faster, better. But how do institutional investors see it? An in-depth perspective from new Telco 2.0 partners, Arete Research. (Guest Executive Briefing, Aug 2009)
  Mobile Broadband: Urgent need for new business models

While the market for mobile broadband services (3G/WiMax/Dongles/Netbooks etc.) is growing explosively, today’s telco propositions are based on out-moded business models which threaten profitability. Telco 2.0 proposes innovative retail and wholesale approaches to improve returns. (Executive Briefing, July 2009)
  7 Strategic Priority Areas for new Telecoms Business Models
In the last 12 months the fundamental question related to the '2-sided' telecoms market opportunity has changed from 'what is it' to 'how do we do it?'  This Briefing report describes the key priority areas. (Executive Briefing, June 2009)
  Pilot 2.0 - How to trial new Telco 2.0 business models (Part 1)
It's important to get started, get support, and consider collaboration. As well as these common themes, alternative approaches and practical lessons from practicioners are explored. (Special Event Briefing, May 2009)
  Technical Architecture 2.0 - On-Demand Networks & OSS-BSS, User Profiles, Enabling Services
On technology, 63% of Telco 2.0 Exec Brainstormers believe that the industry has made a 'good start', though 35% see it as a 'lost cause'. What is needed and what lies behind these opposing views? (Special event Briefing, May 2009)
  Video Distribution 2.0 - Time to fix the fundamentals
Telco 2.0 Executive Brainstormers agree that there are problems in the value chain, but there is less agreement on the priorities. Competing strategies to monetise online video effectively are assessed. (Special Event Briefing, May 2009)
  Open APIs 2.0 - APIs Everywhere, But What Is The Joined-up Commercial Strategy?
APIs are a hot topic but only 2% of Telco 2.0 Executive Brainstormers thought the industry is getting it absolutely right. What is the cohesive commercial strategy required to enable market growth? (Special Event Briefing. May 2009)
  Enterprise Services 2.0 - A Broader Suite of Platform Services Needed
76% of participants at the 6th Telco 2.0 Executive Brainstorm believe a more comprehensive set of common horizontal capabilities, supported by new channels, will be the most effective growth strategy in this key market. (Special Event Briefing, May 2009)
  Devices 2.0 - Still No Consistent Industry Strategy
63% of participants at the 6th Telco 2.0 Executive Brainstorm think open devices are the way to go. What should telcos seek to control, and how? (Special Event Briefing, May 2009)
  Retail Services 2.0 - 'Supermarket' Strategy Not Enough

Significant additional value lies beyond just re-selling other people's content, applications and services in addition to your own. 'Enabling' needs to be combined with retailing, say Telco 2.0 Brainstormers. (Special Event Briefing, May 2009)
  Online Video Distribution: how will the market play out?

Disruption in the online video distribution market presents “a once in a lifetime chance to change their place” for some and a severe strategic threat for others.  Likely scenarios and strategies that players should adopt for success.  (Executive Briefing, Feb 2009.)
  Consumer voice and messaging 2.0 - understanding and meeting user needs

Telco voice and messaging products have barely changed in 50 years – but the internet offers Operators new threats and opportunities. This briefing reviews what really drives communication so Telcos can enhance their core services for the Telco 2.0 world. (Executive Briefing, Jan 2009)
  Introducing Two-Sided Markets: A Template For Future Growth In Telecoms?

Details the move towards a two-sided marketplace for telecoms services, and the relevance of that change to future retail, wholesale and B2B value-added services (VAS) platforms. (Executive Briefing, Jan 2009)
  Unlocking the value of Telco customer data: An advertising and marketing use case

The granular targeting potential of telco, and telco-enabled, marketing services is attractive to advertisers, but how can telcos make it work in practice? A review of latest thinking. (Executive Briefing, Jan 2009)
  A New Role for Telcos in the Digital Economy

How Telcos can avoid inevitable market decline by exploiting their core skills, assets and relationships to create new sources of growth. This key overview is a review and restatement of the original Telco 2.0 Market Study. (Executive Briefing, Dec 2008)