Telco 2.0™ Executive Briefings

New B2B Platform Services leverage telcos’ voice, messaging, data and broadband connectivity assets to help ‘upstream’ organisations (enterprises, SME’s and government) interact more effectively and efficiently with ‘downstream’ end-users (consumers, enterprises, SME’s and government) in the following everyday business process areas:

Identity, Authentication and Security
Marketing and Advertising
Digital Content Distribution
Offline Logistics
Transactions (billing and payments)
Customer Care

This category covers both New Wholesale Distribution Growth Opportunities including Online Video Distribution, and New B2B Value-Added Platform Services e.g.s Telco-enabled Advertising, Comms-Enabled CRM / CEBP, Transaction Services.

Please see below for current content. For future content please see here.

Recently Published Content (Use "Search" or "more articles" to find more)

Apple vs. Nokia: strategic lessons from the Smartphone / Appstore Wars: In the last quarter of 2009, Apple made more money from smartphones and applications than the formerly dominant Nokia. The contrast between their approaches to developer communities reveals important lessons in the design and management of ‘two-sided’ business model ecosystems. (March 2010)

Defining the Telco 2.0 Ecosystems: An overview of our forthcoming syndicated research project to define the vocabulary, describe the ecosystems, identify the key roles and size key Telco 2.0 applications identified in the 'Two-Sided' Telecoms Market Opportunity. (March 2010)

Consumer Data and Privacy 2.0: Give Customers the Power: What do consumers really want from their data? And how should telcos go about meeting these needs for a profit? The answer is simple: give customers the power. An extract from our report on the recent Privacy 2.0 Summit. (February, 2010)

New Opportunities in Online Content Distribution: As part of our new 'Broadband End-Games' report, we’ve been defining in detail the opportunities for telcos to distribute 3rd party content and digital goods in new ways. (December 2009)

Telenor’s Voice 2.0 Strategy: ‘Mobilt Bedriftsnett’ Case Study: Telenor’s new ‘Mobile Business Network’ integrates SME’s mobile and fixed phone systems via managed APIs, providing added functionality and delivering greater business efficiency. It uses a ‘two-sided’ business model strategy and targets the market via developers. (December 2009)

Mobile Advertising and Marketing: Text-based Local Search Use Case: This new "Use Case" shows a practical and detailed new application of Telco 2.0 ideas to Digital Marketing, including the customer experience and outline business case. (Executive Briefing, December 2009)

Google: Where to cooperate? Where to compete?: Our new Executive Briefing report analysing Google's strategy includes recommendations of how service providers can plan ‘coopetition’ with this very important player. (November 2009)

Case Study: how to grow when your core market shrinks: Only the fit survive market changes, and evolving the business model to adapt is key. Strategy lessons for telcos and vendors alike from Boungiorno, a content aggregator that evolved to beat the shrinking portal services market. (October 2009)

Google Voice: one of the key battlegrounds for Telcos: Google Voice, managing Customer Data, and Location Services will be among the key battlegrounds where Telcos' emerging business models and Google are likely to clash, according to a new Telco 2.0 Briefing to be published in October. It is previewed here. (September 2009)

Mobile Advertising: 100 times more 'eyeballs' - Blyk's Wholesale Strategy: An analysis of Blyk's recent move from a retail to wholesale business model provides important lessons for the mobile marketing industry as a whole. (September 2009)

Digital Money: Agents are the Key to Mobile Money Transfer: New data from M-PESA shows clearly how its success is directly related to its network of trusted agents - a critical success factor for any mobile money project. (September 2009)

The 'Two-Sided' Business Model Use Case Project: The theory of 'Two-Sided' Telecoms Business Models is becoming increasingly well known. The Telco 2.0 "Use Case" research project is analysing both actual and potential practical examples in greater detail. (August 2009)

Case Study: Mobile Signature solution approaches key growth milestone: Mobile Signature, a live example of a two-sided telecoms business model is approaching a key inter-operability milestone. Here is a review of the progress, the model, and its potential. (July 2009)

Mobile Payments: Lessons from the world's leading exponents: An analysis of M-Pesa and Wizzit - one a classic ‘Telco 2.0’ platform, the other an extension to traditional banking services – and lessons for telcos worldwide. (July 2009)

Voice 2.0: Beyond ‘Unified Communications’: Four leading Voice 2.0 platforms demonstrate the business model opportunities from delivering 'Communications-Enabled Business Processes' (CEBP) to the highly diverse enterprise and SME market. (July 2009)

Google - How (precisely) it profits from YouTube: New analysis demonstrates how YouTube contributes to Google's position and power in the 'Digital Economy' and what this means for telcos' online video strategies. (June 2009)

Zoompass: Implementing Mobile Money, Right: A major milestone has been achieved; the first inter-carrier mobile payments system in a developed market since PayForIt. (June 2009)

Enterprise Services 2.0 - A Broader Suite of Platform Services Needed: 76% of participants at the 6th Telco 2.0 Executive Brainstorm believe a more comprehensive set of common horizontal capabilities, supported by new channels, will be the most effective growth strategy in this key market. (Special Event Briefing, May 2009)

Introducing Two-Sided Markets: A Template For Future Growth In Telecoms?: Details the move towards a two-sided marketplace for telecoms services, and the relevance of that change to future retail, wholesale and B2B value-added services (VAS) platforms. (Executive Briefing, Jan 2009)

Unlocking the value of Telco customer data: An advertising and marketing use case: The granular targeting potential of telco, and telco-enabled, marketing services is attractive to advertisers, but how can telcos make it work in practice? A review of latest thinking. (Executive Briefing, Jan 2009)