Summary: Although the B2B market could deliver significant revenue growth, most telcos' enterprise businesses are not delivering their full potential. In this report we analyse the reasons why and outline how telcos can build a successful B2B strategy (Enterprise Cloud & ICT Stream, February 2017)
Below is a short extract from this 14 page Telco 2.0 Report that can be downloaded in full in PDF format by subscribers to the Enterprise Cloud & ICT Stream here. To find out more about how to join or access this report please see here or call +44 (0) 207 247 5003.
The telecom industry’s growth profile over the last few years is a sobering sight. As we have shown in our recent report Which operator growth strategies will remain viable in 2017 and beyond?, yearly revenue growth rates have been clearly slowing down globally since 2009 (see Figure 1). In three major regions (North America, Europe, Middle East) compound annual growth rates have even been behind GDP growth.
To break out of this decline telcos are constantly searching for new sources of revenue, for example, by expanding into adjacent, digital service areas which are largely placed within mass consumer markets (e.g. content, advertising, commerce).
However, in our ongoing conversations with telecoms operators, we increasingly come across the notion that a large part of future growth potential might actually lie in B2B (business-to-business) markets and that this customer segment will have an increasing impact of overall revenue growth.
This report investigates the rationale behind this thinking in detail and tries to answer the following key questions:
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...Members of the Enterprise Stream can download the full 14 page report in PDF format here. For non-members, to find out more about how to join or access this report please see here or call +44 (0) 207 247 5003.
Technologies and industry terms referenced include: growth, ICT, enterprise, B2B, transformation, disruption, communications, networking, Skype for Business, Microsoft, VoIP, SD-WAN, cloud, platforms, partnerships, verticals